I don’t know about you, but now that I’ve had a little bit of time to settle in with this lockdown and after the initial hit of all this madness, I’m trying to focus on more positive and hopeful ideas.
I’m hearing so many uplifting stories about people using this opportunity to make significant changes, to take projects off the back burner, to have conversations they’ve been postponing, or to make connections that they’ve meant to.
Right now is, for sure, the time to be connected and to collectively stay strong. But what if instead of scrolling through our social media feeds and opening the door to the hysteria, or spiraling into self-isolation and depression, we look inward and use this time to take inventory of our skills and strengths, and why not, start a new project.
It is time to get in touch with our inner child and be dreamers, creatives, optimists, and visionaries. It is time to reevaluate our purpose and our goals. It is the perfect time to sing, to dance, to write poetry, to make videos, and, of course, my favorite thing, to get behind the microphone and create podcasts.
Having your podcast has never been easier. And it’s something you can do remotely, without even leaving your house.
As they have become more popular, podcast apps and equipment developers continue to simplify the process and make it more affordable.
So much has happened so far in 2020. And there’s nothing to suggest it’s going to slow down. When we’re looking back on 2020, I have a hunch that we’ll all remember it as a time that forced us to step into our greatness and propelled us to change. For me, I’m hoping that this change is both on a personal and a professional level.
These moments of isolation are the perfect setting for some recollection.
And as I look back at the last couple of years. It feels surreal where I am. And it has everything to do with podcasting.
Because I decided to take a chance on podcasting, I have a business. I help clients with marketing and production. I have the freedom to work from home and be collaborating and working with people I love and respect. Through podcasting, I’ve met so many amazing people and had conversations and experiences that I otherwise would’ve never had.
We were practicing social distancing even before this unexpected and forced isolation. We are so consumed by our digital devices that we don’t realize we’re creating more distance between ourselves and other humans.
It’s no wonder podcasting is gaining such popularity because it provides a solution for this separation. It’s a platform with no restrictions, no censorship, no gatekeepers. It’s a place where real and intimate conversations take place, where stories are shared, where ideas are exchanged, and in that space, you start making connections and finding your people and building a community you can call your tribe.
Something magical happens when you talk into a microphone. You remember that you have a voice and that what you have to say matters. You step into your power, and you know, at that moment, it isn’t about you anymore. It’s about your audience and how it’s your duty to show up for them, with your stories, with your knowledge and skills, your humor, your inspiration, and your wisdom. Your voice is memorialized, digitized, and shared with likeminded people.
With time, your audience starts trusting you and seeing you as an authority. Brands and businesses realize this too. This is why podcasting is now part of their marketing campaigns. Millions of dollars are being invested in podcast ads and sponsorships. Listeners are more inclined to trust the opinion and buy products their favorite podcast hosts use and recommend. This, in turn, also gives the podcaster the ability to ride the wave of growth and build a digital presence, establish a respected voice in a niche community, and even construct a very lucrative career. Whatever your goals might be with your podcast, there is no other creative medium that provides the ease of use, low costs, and freedom of expression.
2020 is both the best and most crucial time to start a podcast
2020 isn’t just going to be a year for us to remember, but also a defining year in podcasting. So much is changing and so quickly with the medium, which has everything to do with its growth in popularity. Millions of dollars are being invested in the industry. More companies, startups, and software and app developers are coming out with new services, products, and subscriptions, to make podcasting more discoverable, available, and accessible to all. We’ve seen in the last few years the bloom of more podcast conventions, podcast awards, podcast networks., and the newly announced podcast academy awards, the Golden Mics. Remember how YouTube started in 2005. Remember how blogging started in the early 2000s. People who started on those platforms, not necessarily knowing what they were doing, and stuck with it and stayed consistent, are now among the leaders of those platforms. Podcasting is heading that direction. It’s early enough in the game when you can still have a competitive advantage but is getting harder every day. That’s why I think 2020 is the most critical year to get started.
Here are Some of the Benefits of Podcasting
Having your own podcast will:
1- Open doors to opportunity and creativity
2- Establish your authority on a topic within a niche community
3- Enrich your relationship with yourself and your community
4- Create new connections and puts you in places you’ve never imagined
5- Help build your confidence
6- Improve your speaking, thinking, communicating, and writing skills
7- Provide an outlet for self-expression
Starting a podcast is a decision you will never regret.