Explode Your Podcast’s Exposure, Growth, Subscriptions, and Downloads by Adding Video
Even if “going on video” scares the daylights out of you!
We see you working so hard each week to produce your podcast. And we see you getting frustrated when you struggle to increase your downloads and subscribers.
But here’s what most podskis don’t realize.
We are at war. And we’re losing.
Our enemy? Spotify, Apple Podcast, and Google Play, and other podcast directories.
Why? Because those platforms have not developed an algorithm that benefits small creators like us - so the only podcasts getting any attention are ones from big podcast networks and celebrities!
The distribution platforms that we depend on are actually working against us because they don’t give our podcasts any exposure!
Repeat after us:
The lack of downloads and subs on my podcast is NOT my fault!
You’re doing everything right - you’re just fighting a losing battle against the major podcast directories.
As podcast coaches and producers, we saw this first-hand with our clients and with our own podcast, so we began looking for a different way to solve the exposure problem.
We needed a new battle strategy. And where we found it blew our minds.
Our secret podcasting weapon? YouTube.
Yes, that Internet home of cat videos and nostalgic 80s commercials is also the source of massive growth in our podcast - once we began recording our podcast sessions and posting them!
In just over a year, we’ve reached over 36,000 subscribers and over a million views of our podcast videos, and our podcast itself has grown by more than 20,000 downloads.
Why has posting our podcast videos on YouTube created such explosive growth? For the exact opposite reason that the podcast directories hinder our growth:
It’s no secret that the YouTube algorithm is crazy powerful…
...but even better, it is hackable, which means that up-and-coming content creators like you can utilize proven YouTube growth strategies like keywords, video optimizing, and topic research to bring visibility and exposure to our YouTube channels - and our podcasts - for new subscribers.
So our YouTube battle strategy experiment became a full-on YouTube growth strategy that we’ve implemented for ourselves and for dozens of clients with great results.
But we knew that we couldn’t keep the secret to ourselves - we needed to get it into the hands of the content creators and podcasters who were experiencing the same battles we were!
Introducing
The hands-on course for podcasters who want to win the podcast visibility war and increase their downloads, subscriptions, impact, and business by publishing their podcasts on YouTube!
Perfect for
Experienced podcasters ⚉ New podcasters ⚉ YouTube newbies
and even podcasters who think they have a “face for radio!”
SPY provides independent podcasters with a framework and strategies they need to effectively podcast on YouTube and experience the growth and exposure they, and their shows, deserve. No more audiograms, still images with audio, or abandoned channels.
It’s time to put that lovely face on video and start podcasting smart on YouTube!
Oh hey! We forgot to introduce ourselves!
Hi, we’re Veronica and Studio Steve, owners of Pod Sound School and hosts of the Pod Sound School podcast! We provide podcast editing, coaching, and courses to help our clients start and grow their podcasts so they can share their message, grow their businesses, and impact the world!
And we’re thrilled to welcome Nick Nimmin, world-class YouTuber and all-around awesome guy to join us on this training! Nick is passionate about using the power of YouTube and online video to create and connect with an audience, expand influence, and grow businesses. In addition to teaching others, he’s grown his personal YouTube channel to over 750,000 subscribers. Through his podcast, Comments over Coffee, he teaches YouTube strategy, tech, and optimization to thousands of listeners each month.
What You’ll Learn in Smart Podcasting On YouTube
Module 1: Setting Up Your Channel
First things first - in order to publish on YouTube, you gotta have a channel! But there’s more to it than just clicking “Create Channel!” You’ll learn how to use the different elements of the YouTube channel to optimize your channel for the algorithm, and you’ll develop your very own YouTube video strategy!
Walk away with:
- A thorough understanding of how the YouTube algorithm works
- Your very own YouTube channel, complete with channel art, optimized profile, description
- A YouTube strategy that will work for you, your workflow, and your life
Module 2: Get Ready for Your Closeup!
If you’re a bit camera-shy, with the tips and tricks you learn in this module, nobody will ever know! You’ll learn how to project confidence and authority to the camera and how to use equipment you already have (or that you can purchase at low cost) to create a podcast studio that looks great!
Walk away with:
- A newfound confidence in front of the camera
- Tips for creating quick and easy backdrops that look great on camera
- Lighting tech - what you need (and what you don’t)
Module 3: Become a Mind-Reader: Researching Keywords and Topics
So much of YouTube’s power actually comes before you ever upload a video - and that’s in the research insights you can gain! Discover the questions your audience is actually asking so you can create exactly the videos they’re looking for!
Walk away with:
- Understanding of how to use YouTube to research podcast video topics and questions
- Working knowledge of how to use TubeBuddy to research and analyze keywords
- Thumbnail templates that will grab your viewers’ attention
Module 4: Lights, Camera, Action! Recording Video
Time to hit the little red recording button! In this module, we’ll talk about some of the different camera equipment and video editing software that’s available so you can make the right choice for your budget, level of tech comfort, and personality.
Walk away with:
- An understanding of the video camera equipment and video editing software available
- A decision on what kind of camera you’ll be using
- A decision on the video editing software you’ll be using
Module 5: The Cutting Room: Editing Video
Here’s where your audio editing skills will shine, as editing video is not all that different from editing audio! You’ll learn the different parts of a YouTube video, how to add them into your video, and how to add personality and interest with a few simple clicks.
Walk away with:
- Basic video editing skills
- An intro you can use in all your videos
- Templates and tips for annotations and title cards
- An end card you can use in all your videos
Module 6: The Finishing Touches: Packaging & Publishing
Here it is - the culmination of your hard work! With a few finishing touches, your podcast video will be ready for the spotlight!
Walk away with:
- Thumbnail templates that you can modify for each video
- Knowledge of how to easily add and edit captions on your videos
- Additional tweaks to maximize your video’s “discoverability” on YouTube
- A plan for announcing your new video to the world on social media
- Your first fully produced video podcast, ready to go live on YouTube!
As you can see, this isn’t a sit-back-and-watch course - this is a get-in-there-and-do-the-work course, complete with how-tos and homework that help you see results quickly and keep your momentum going!
If you’re not 100% satisfied with the program, the strategies, or the support after 14
days, we will offer you a full refund, pod-scouts honor.
Make your payment today, and you don’t even have to decide if you’re in for good!
Take the full 14 days to explore the materials and experience the vibe
and THEN... make a decision using the information YOU HAVE, rather than the
information you don’t.
Here’s The Thing, Podski...
You can keep on keepin’ on, doing your podcast thing like you’ve been doing, and the world will continue to turn. Everything will be just fine. Life will go on as normal.
But remember - if nothing changes, nothing changes.
If you’re ready to break out of the podcasting rut you’re in and finally get your podcast into the ears of the people who need it, then YouTube is the way to go. Whether you join us in Smart Podcasting on YouTube or not, we hope you’ll trust us on that.
You have a message to share...and YouTube is the megaphone that will amplify that message for the world to hear. We’d love to show you just how to turn that megaphone on!
Andy Wang (Inspired Money Podcast)
Rodrigo Lamas
I found Pod Sound School thanks to their YouTube channel, and I'm so glad that I did. I've been part of their podcast and YouTube courses and can say with confidence that it'd be tough to find better courses than those.
Veronica and Studio Steve are amazing creators, know how to guide you through the challenge of starting and growing a new podcast and a YouTube channel, and, most importantly, really care about your success. If your study with them, you'll find that they overdeliver at every moment they can and listen to your needs.
I'm thankful to Pod Sound School and a fan of their work. If you want to start a new podcast or YouTube channel, I recommend Pod Sound School courses thoughtfully. It'll be the best investment you could make.
Dee-Anna Pippenger
I just had to reach out and say how unbelievably grateful I am for all the value you have put into the SPY course and CONTINUE to. I have considered myself a novice when it comes to the tech side of video but you guys have made it so accessible that I'm so incredibly excited to play and explore. The recent videos added for Filmora and marketing the episodes in module 6 are so awesome!
Nikolai (Nick Komic)
I was lost for a moment until, Veronica and Studio Steve, teamed up with Mr. Nick Nimmin to bring us their new course. Once again, I was motivated to sign up and get back into the groove and launch this summer. Being able to pick up where I last left off, following my notes, and implementing things as I go, has proven to be way more productive and brought my anxiousness with staying on task. Big Big thumbs up from this Podski! Thanks again Veronica and Studio Steve and looking forward to seeing all you fellow Podskis' at another Zoom meeting. Cheers' Nikolai
